Pocari Sweat (Product Part of Amerta Indah Otsuka)
Mobile Application (Android, iOS)

Born to Sweat comes with Virtual Run as its main feature and loved by public users across Indonesia. This mobile application helps Amerta Indah Otsuka's marketing campaign in one of their product, which is Pocari Sweat.

Pocari Sweat (Product Part of Amerta Indah Otsuka)

PROBLEM

Amerta Indah Otsuka wanted to respond on running habit trend. AIO also ran marketing campaign about it and saw it as a way to engage more with their consumers.

SOLUTION

We build Born to Sweat mobile application with Virtual Run as main feature and combined with other exciting features as well. This application helps in AIO marketing campaign and as two-ways of communication too, between AIO and consumers. To read more about it, can be accessed here: gits.id/insight

IMPACT

This mobile application is used by more than 100k runners in Pocari Sweat events. It meets AIO's expectation too.