The application is used by 100,000 people at the same time.
We like the discussion with GITS Indonesia and eager to develop more features in the application.
Ricky Jefta, Head of Sport Science Pocari Sweat, Amerta Indah Otsuka
Problem
Amerta Indah Otsuka wanted to respond to the running habit trend. AIO also ran marketing campaign about it and saw it as a way to engage more with their consumers.
Solution
We build Born to Sweat mobile application with Virtual Run as the main feature and combined with other exciting features as well. This application helps in AIO marketing campaign and as two-ways of communication too, between AIO and consumers. To read more about it can be accessed here: gits.id/insight
Impact
This mobile application is used by more than 100k runners in Pocari Sweat events. It meets AIO’s expectation too.
