Preparing the year 2021 budget will be challenging for most companies given the unprecedented situation of pandemic. We have faced 2020 with great conservatism as Gartner reported that 44% of CMOs did midyear budget cuts. Focusing more on the short-term need of cash-flow by cutting marketing activity, media buying and digital expense.
In other side, at previous GITS Expert Talks, we’ve also discussed that sales budget for customer loyalty should still be prioritized in time of pandemic to ensure the sales result. However, we still cannot forget that we still in rapid uncertainty market condition.
So, how should we plan our commercial budget for 2021?
Let’s find out at GITS Expert Talks vol. 9 webinar with Novita Kwee, CFO and Finance & HR Director PT ABC President Indonesia. With her 20+ years of experience in Finance at FMCG and pharma companies, we will discuss about:
- 2021 financial landscape
- Normal Commercial budgeting
- Tips for Commercial budgeting during uncertainty.
This webinar is suitable for:
- Business Leader and owner
- CXO, Finance, Marketing, and Sales Leader
- FMCG/pharma practitioner
- Business & Management Students
Join us at
Wednesday, 14 October 2020
07.30 PM – 09.00 PM
Let’s register now at this form below!
Note: Link for webinar will be sent to your email.
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