Business Expert Talk Webinar with Budiman COO of Enesis Group (Brand Antis, Sofell,...

Expert Talk Webinar with Budiman COO of Enesis Group (Brand Antis, Sofell, Adem Sari)

How COVID-19 is Changing Direct to Consumer Strategy on FMCG Business

The COVID-19 outbreak is having a significant impact on business across the globe, including FMCG and retail. There is a change in consumer and shopper behavior across categories, brands, and channels. The fast-moving consumer goods (FMCG) industry is implementing Direct to Consumer (D2C) strategy to unlock the potential of their e-commerce platform. Aligning strategic objectives to the actual implementations that deliver results and benefits is a journey of its own. It is something that businesses strive for.

Impact of this event is specifically to help business development; marketing strategic; brand manager; professionals or practitioners in learning how exactly implement a successful D2C strategy for FMCG Industry and giving a clear pathway to create impact through their business strategy.


  • Dealing with a lack of strategic direction in the COVID-19 outbreak
  • Would implementing a D2C strategy be worth it?
  • How can your existing business challenges be solved with this strategy?
  • How exactly can you implement a successful D2C strategy?


Budiman, COO Enesis Group (Brand Antis, Sofell, Adem Sari)

Experienced Lead with a demonstrated history of working in the consumer goods industry. Skilled in Negotiation, Business Planning, Corporate Communications, Market Research, and Management. Fully understand digital landscapes in any digital subjects including digital marketing. Involve and make decision in many strategic decision-making and corporate actions. Very details in operation as well as high-level strategic decision.
Unlimited passion of humanity and social welfare, help many startup to find their growth and contribute to the society.


M. Ray Rizaldy, CEO GITS Indonesia

Is passionate on technology, consult & designing solution, UX, and business to clients, partners, and community. GITS Indonesia is the most productive Android and mobile apps development company in Indonesia.

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